“The intangible tourism product should be packaged as conveniently, attractively and accessibly as possible” (WTO 2007)
Tourism products that are not visible in compiling a tour package that is ready to be enjoyed in total by tourists must be prepared starting from the theme, attractions offered, accessibility, amenities, activities, and accommodation.
The packages offered must target the right segment and have more value than similar destinations. Because usually from the attractions of destinations with natural resources, it is usually almost the same, but something intangible that will make tourists will have a travel experience that will be passed on or recommended to relatives and colleagues.
Products made into tour packages must be different and innovative, especially with tourist attractions that have the same character, of course, it will require destination management authorities to conduct surveys and product development, utilizing creativity and innovation that touches the latest culture and technology.
Some tourism experts say that the development of innovative products must still be supported by improving the quality of the tourism experience and the overall performance of the destination. Furthermore, negative and positive experiences from tourists must be made in a database that contains attitudes, opinions, brief profiles of tourists, impressions and messages that need to be followed up by destination management.
In Law Number 10 of 2009 concerning tourism, every tourist has the right to obtain accurate information about tourist attractions, services that meet standards, security and legal protection, health service guarantees, protection of personal rights, including insurance for high-risk destination activities.
That basis should be a guideline for tourism activists, especially in areas that are just working on tourism potential to be used as a tourist attraction which then becomes a revenue generator that can be the main source of the residents’ economy.
In conclusion, the guarantee of service quality and tourism experience must be completely accommodated by the manager of tourist attractions in a tourist destination. The aspect of service quality and tourism experience refers to the totality of management activities and careful response to the needs of tourism services to produce total tourist travel experiences enjoyed by tourists (total tourists travel experiences).
This content has been published on Kompasiana.com with the title “Tourism Experience as Capital for Tourist Attraction Development”, Click to read:
https://www.kompasiana.com/james_pinontoan/613b1fba31a287757845e092/pengalaman-berwisata-jadi-modal-pengembangan-daya-tarik-wisata
Creator: James Pinontoan
